Describe the demographics & psychographics of a specific type of client.

CLIENT Q&A

Why did you start your practice? Turning points in your career? Lessons you’ve learned & imparted.

PERSONAL DETAILS

Any stories from your family or personal interests that can impart relevant lessons?

PERSONAL DETAILS

Can you talk about any core values, philosophy or a sense of mission that drives your practice or your life?

PERSONAL DETAILS

Recently won (or being considered for) any awards or new credentials, professionally or personally?

PERSONAL DETAILS

Who can you Quote (interview), Co-author or swap articles with? Referral relationships? Relevant VIP?

CROSS-PROMOTIONAL

Is a colleague presenting a seminar or organizing an event that would be relevant to your audience?

CROSS-PROMOTIONAL

Are you doing anything with a charity or another organization?

CROSS-PROMOTIONAL

Can you applaud your partner, staff, client or colleague?

CROSS-PROMOTIONAL

Any lessons, examples or metaphors from the news or pop culture (sports, entertainment, politics)?

CROSS-PROMOTIONAL

Hired anyone new? Or a new strategic alliance? How has it increased your value or service to clients?

CROSS-PROMOTIONAL